Friday Five: Leading Digital Ethnographers | Edelman Digital: "With recent developments in social browsing, understanding online social networks has become critical to the success of any PR or marketing campaign. At the core of social networks are people who are brought together by different interests and ideas. Each social community is shaped by different rules and behaviors, and success depends upon your ability to understand and behave by those rules. In short, you need to become a digital anthropologist. Digital ethnography is the study of online communities and human-technology interactions through the use of qualitative research methods. There is no universal approach to digital ethnography, and there are diverse methods to learn from. Ranging from the study of hackers to Internet Freedom in the Middle East, below are five digital ethnographers on the cutting edge of studying online social networks and digital culture."
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